• 23May

    I just bought 4 more books from Amazon.com, All about Retail Store Marketing. One looked promising. It was written by someone who actually had a Retail Store. She sold gifts. She had useful information on inventory control, hiring, location and taxes. But what she said about advertising sent chills running down my spine.

    She talked about an Advertising Budget. In other words, setting aside a specific amount per month just for advertising. Usually this is in the form of a percentage of gross sales. Eight percent is common. Ive heard up to 15% of sales as your best budget. These figures are given by sincere, educated people as some kind of fact. NO, NO, NO!

    This shows a complete misunderstanding of what advertising really is. Advertising is an investment made to generate new customer sales. These people are treating it like advertising is an expense. If you track ad performance, this difference in perspective will pay really big, really fast.

    Lets say you mail a flyer, or put an ad on TV or the Radio, and the ad (or series of ads) costs you $1000. Is $1000 your budget? It shouldnt be. If the ads bring in only $500, what will you do next time? Hopefully not spend it again, even though it was your budget.

    If you run an ad for $1000 and it generates $5000 in new business ($2500 in profit) do you stop just because you already reached your budget? No. If you can double your money in thirty days you do it as often as you can.

    If you test new ads and track your response, you will quickly see that you just keep re-investing in proven ads and dump the losing ads. Thats how you grow. Are you guessing about what works and not analyzing your losers? Thats guaranteed to keep you in the “Ad Budget” group. In other words, not knowing what works.

    Ads either generate a profit or they dont. If they do, keep doing the ads as long as they are generating a profit. When they eventually die, bury them. All ads eventually die. The only people that

  • 22May

    In todays world people are very much familiar with the term insurance. Whether it is for life, health, vehicle, fire, disability or liability, insurance serves as financial tool for securing your life and property. It is a cover used for protecting you and your family from rising unexpected health expenses or certain life outcomes.

    Simply we can say that insurance is used for managing the possible risks of future. It is an important part of your personal finance strategy. The money invested in insurance works like your emergency fund. It protects you from unforeseen circumstances for which you are not prepared. In this article, you will get to know why insurance is worth considering and how your financial needs are taken care by insurance policies.

    Why insurance is taken?
    It is important to understand that risk is a part of any persons life. Throughout your life you may face many kinds of risks such as financial losses, accidents, falling ill, etc. It is also necessary to know that risk increases as a person becomes old along with the increase in responsibilities. So, insurance is taken for such unexpected events and to maintain a good quality of life even while going through unforeseen adversities.

    A rich person need not have insurance. Only the not so rich or poor need it to take care of his/her financial needs in unfavorable conditions. Insurance helps you to take care of the situations where large amount of funds may be required and it would be difficult or not possible to arrange money in that situation. So, in that condition, your financial needs are taken care by insurance.

    Insurance is a security for your life and property
    Every stage of your life needs insurance. Not taking insurance is like gambling with your savings. We believe that insurance is needed when income is low and financial needs are large, due to some negative outcomes. It is a good thing if you never have to en-cash insurance. Though insurance can take care of financial needs there will be still other non-financial negative outcomes that insurance cannot

  • 21May

    Why did Nokia decline? The most nonsensical argument is that Nokia is too far away from Silicon Valley and it lost the ability to innovate and lead innovation. It can also be said that Nokia failed due to the continuous blow of Apple and Google. Especially Apple has rewritten the golden age of the traditional mobile phone manufacturers represented by Nokia.

    Of course, this does not mean that Nokia will surely perish in the short term. Nokia will not get out of the Chinese market. Nokia can not be acquired in a short-term. However, Nokia’s decline has a variety of reasons. The only one that does not have to bear the important responsibility is probably Nokia’s marketing, especially China’s marketing team.

    Nokia’s marketing has been very powerful. Whether channels or activities, whether endorsements or advertising, Nokia’s marketing and innovation are world-class. New Year’s Eve concert, superstar strategy, advertising campaign and the innovative application of Internet marketing, Nokia’s marketing throughout the industry is in the lead.

    It is pity that Nokia who understands social media marketing is abandoned by the user. Even Nokia itself has given up Symbian and switched to Microsoft camp. The reality is so cruel. You may have not committed anything wrong, even always a plus in marketing, but the situation is hopeless. No matter what kind of marketing ideas and deeds can not change the decline of the Nokia product line.

    Nokia’s decline is not much related with marketing, but Nokia’s case was enough to alert all the marketing people. Marketing is not everything. There are things more important than marketing, such as products.

    Nokia’s has an absolute advantage in technology innovation. But the efficient operation of the corporate culture and cost control has become a stumbling block of innovative thinking. Nokia discarded the touch wave, just because it takes into account the risk of the high cost. It is reluctant to give up the lagged behind Symbian system early.

    Although Nokia has seen competitors continually erode their market share, but Nokia is still reveling in the industry leader position in the

  • 20May

    Tuscan Marketing

    The story of The Tuscan Organisation began with the incorporation of the very first company, Tuscan Marketing Ltd, in May 1993, and since that time the organisation has experienced incredible growth. Today the organisation comprises of more than 70 marketing companies across the UK, Ireland, Continental Europe and Australasia representing some of the biggest brands in the world.

    Year on year the list of clients that we are working with continues to grow at an impressive pace, allowing us to diversify into many new and exciting areas of the global market. Traditionally our focus has been on the telecommunication, financial service, utility, charity and insurance sectors but of course we are constantly researching new products and markets to continue our expansion.

    Direct Marketing is now widely acknowledged as the most effective method of acquiring new customers and increasing brand awareness. This has forced many large companies to re-evaluate their traditional marketing strategies and outsource their direct marketing requirements to specialist companies, like Tuscan Marketing.

    One of our key objectives has always been to deliver a high standard of customer service to the end consumer and an excellent cost effective marketing campaign for the client. In fact, last year alone we acquired almost 1,000,000 new customers for our clients worldwide. The financial value of these customers to our clients is staggering, adding hundreds of millions of pounds to their annual revenues.

    Our long-term success is based upon providing the ambitious individuals in our organisation with opportunities to develop their skills, gain experience and ultimately progress to senior positions of responsibility. This can only be accomplished by continuing to deliver ongoing training and support for our people, which will allow them in turn to achieve their own successes and assist in our continuing expansion plans.

  • 19May

    Advertising balloons have become a smart and easy solution to the advertising needs of businessmen. They provide a valuable and cost-effective method to display their products in the market and also in public. They can easily attract the attention of the masses and can promote anything from a business event to a private store. In comparison to other advertising media, custom advertising balloons prove to be more user-friendly and helpful for the advertising world. Our Arizona balloon company, is one of the largest producers of advertising blimps and balloons all over the US. Our balloons are most durable, reliable and available at rational prices.

    We have a high range of advertising balloons comprising all shapes and sizes. These balloons are really amazing and filled with lots of colours and we proudly configure them as per the requirements of the clients. Our balloons are light in weight and possess sleek looks. They are stronger than the traditional PVC balloons and therefore, more dependable. These balloons can be used several times and can be easily inflated by a single person in few minutes. We also have a huge stock of leprechaun balloons and elf balloons. These balloons fit to be displayed at all occasions and assure good profits to all businesses. We have a team of highly skilled and qualified designers who assist our customers in designing their advertising balloons to suit their needs. We have different varieties of balloons like Advertising inflatables, sun inflatables, cold air balloons, custom advertising balloons, smiley face balloons etc.

    Our company Arizona balloons (company name), has always aimed at total customer satisfaction and believe in maintaining long term relations with them. We have a trusted name in the custom advertising balloon market and earned immense credibility. We provide all kinds of services to our clients including designing of balloons, rental, sales and services of advertising balloons.

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